Ethereal: Andersen & Lauth S/S 10

Sometimes a good ol’ google search yields wonderful results. That’s exactly how I was introduced to one of my new favorite  lines Andersen & Lauth! Based in Reykjavik, can you believe as a child I always wanted to go to Norway & Iceland? I digress with randomness, excuse me. Established in 1934 by tailors Andersen & Lauth, the brand continues to maintain the skillful craftmanship that it was founded on.  For S/S 10 head designers Gunni & Kolla drew inspiration from a book they discovered by the late Jackie Kennedy chronicling her summer travels throughout Europe in the sixties alongside her sister Lee. Aptly titled One Special Summer, the collection can be described as                        eclectic,bohemian,vintage-inspired but still embodying current elements.

Although I wasn’t captivated  by every piece in the collection, it was cohesive enough with just a bit of variation that was fitting. Making of a Season is the blog created by the Andersen & Lauth designers to give an insider’s view of what it entails to produce a collection from beginning to end. Hand beading, dying, washing, sketching are parts of the process for their vintage-inpisred S/S10 collection. Most of the collection is handmade and  resemblant of authentic vintage garments. It takes us 60 days, 540 hours to sketch the 500 sketches needed to wrap it up. On top of it you have the research, the thinking, the speck sheets and tech packs,the NOT sleeping and all the footwork needed. It´s worth it. The company goes by a mantra We love What We Do, and after viewing the blog & video short of the collection you will discover that this is genuinely a true statement. To view the entire collection visit www.andersenlauth.com and don’t forget to check out the video short of the collection shoot!

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3 Responses to “Ethereal: Andersen & Lauth S/S 10”

  1. JessieADORE Says:

    LOVE IT! Everything I’m craving for spring 🙂


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