Elm Design Iceland

Pictures can convey alot of different things sometimes good sometimes bad. I stumbled on this picture and instantly wanted to know more. This picture is from the front page of Elm Design’s website, a knitwear company based in Iceland. After browsing the site, I am wholeheartedly a FAN!!! Every single collection from 2006 til present seem to be ahead of the curve. The photography and concept in the shoots are extremely engaging. I could rock every piece from the S/S 09, so fluid and comfy! Take a look for yourself, I’m sure you’ll become a fan too :)!