Feature: FRESH N FIERCE

www.raggamuffindesigns.etsy.com

1.Where are you located and how long have you been designing?
Our studio is based in New York, NY. That’s where
we design and sew the clothing, but we do a lot of our
sales in Brooklyn. We started designing about 7 years
ago as a hobby when we were in college together. Both
of us are athletes and over the years we acquired a
lot of oversized t-shirts from tournaments, camps,
etc. So instead of going out and spending money we
didn’t have on clothes, we just started taking our
t-shirts, cutting them up and rocking them. And it
just evolved from there.

2.How did you come up with the name for your line/label?
Well the name BORN AS A RAGGAMUFFIN really came from
our Caribbean heritage. Raised in Jamaica as a little
Rasta child I was always being called a “ragamuffin”,
because I had dreads, and my mom would dress me up in
all these eclectic, funky outfits. Now it’s one of
those words that has double meaning. Meaning if you
look it up in the dictionary it is actually meant as a
degrading term for those of the lower class; those who
are not prim and proper. But in the Rasta culture it
evolved to describe those individuals who do not
readily conform to the rules of society and prefer to
follow their own path in their own individual style.
And we love that. Because that’s what we’re all about
and that’s what our designs are all about.
Individuality, Revolution and Style.

3.What inspires your designs?
In general, I guess I would say that we like to make
clothes that have attitude, make us feel attractive,
and are a positive reflection of our culture. This
season our line is called “poetry in motion”, its
inspired by our love for words because poetry was
actually the first art form either one of us ever
dabbled in. And we thought that it would be really
interesting to sew poetry into the fabric of our
clothing. And people really seem to love the idea. So
I think the written word might become a signature of
our label as we continue to evolve. That and the use
of recycled materials and African prints.

4.What are one of your favorite Indie Designers/Brands?
Right now I really am a fan of Harriet’s Alter Ego and
Coup d’etat Brooklyn.

5.What’s next for your designs?
Well we’re in the process of building up the company
so we can do more wholesaling and get our designs into
more stores. And we are working on creating a more cut
and sewn type of line for next season. Still holding
true to the deconstructed feel of our clothing but
adding more versatility. We’re really inspired right
now by South African and Brazilian style and I think
our designs for next season should reflect that. A lot
of beauty, color and unexpected fabric combinations.

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