1.Where are you located and how long have you been designing?
Our studio is based in New York, NY. That’s where
we design and sew the clothing, but we do a lot of our
sales in Brooklyn. We started designing about 7 years
ago as a hobby when we were in college together. Both
of us are athletes and over the years we acquired a
lot of oversized t-shirts from tournaments, camps,
etc. So instead of going out and spending money we
didn’t have on clothes, we just started taking our
t-shirts, cutting them up and rocking them. And it
just evolved from there.

2.How did you come up with the name for your line/label?
Well the name BORN AS A RAGGAMUFFIN really came from
our Caribbean heritage. Raised in Jamaica as a little
Rasta child I was always being called a “ragamuffin”,
because I had dreads, and my mom would dress me up in
all these eclectic, funky outfits. Now it’s one of
those words that has double meaning. Meaning if you
look it up in the dictionary it is actually meant as a
degrading term for those of the lower class; those who
are not prim and proper. But in the Rasta culture it
evolved to describe those individuals who do not
readily conform to the rules of society and prefer to
follow their own path in their own individual style.
And we love that. Because that’s what we’re all about
and that’s what our designs are all about.
Individuality, Revolution and Style.

3.What inspires your designs?
In general, I guess I would say that we like to make
clothes that have attitude, make us feel attractive,
and are a positive reflection of our culture. This
season our line is called “poetry in motion”, its
inspired by our love for words because poetry was
actually the first art form either one of us ever
dabbled in. And we thought that it would be really
interesting to sew poetry into the fabric of our
clothing. And people really seem to love the idea. So
I think the written word might become a signature of
our label as we continue to evolve. That and the use
of recycled materials and African prints.

4.What are one of your favorite Indie Designers/Brands?
Right now I really am a fan of Harriet’s Alter Ego and
Coup d’etat Brooklyn.

5.What’s next for your designs?
Well we’re in the process of building up the company
so we can do more wholesaling and get our designs into
more stores. And we are working on creating a more cut
and sewn type of line for next season. Still holding
true to the deconstructed feel of our clothing but
adding more versatility. We’re really inspired right
now by South African and Brazilian style and I think
our designs for next season should reflect that. A lot
of beauty, color and unexpected fabric combinations.

New Feature: STYLE JOCK

I would like to start a new feature called style jock…basically you wonderful stylish people send me photos of people you know, you spot on the street, in restaurants etc., wherever ,that have STYLE! Once a week I will post a pic. of the style jock of the week…You don’t have to have any info. except the location i.e. state! Please try not to send any whiggedy whiggedy whack photos or I will be forced to press the discard button! Meaning the person really doesn’t have style or originality…Not sure when this feature will begin I will wait and see how much of a response I get….Thanks, thanks always for the continued support from everyone!



1.Where are you located and how long have you been designing?
I live on the very west coast of Canada in picturesque Victoria. It’s a place with tons of creatively talented people and lots of support for that sort of pursuit. Hollyhawk was born out of necessity, just something I couldn’t’t not do and it’s has been soaring forward for the past year.

2.How did you come up with the name for your line/label?
Holly’s my name and hollyhawk is sort of my alter ego where I get to create and BE AS FREE AS A BIRD! Guess I’m using my artistic licence with the name.

3.What inspires your designs?
Experimenting! I just adore coming up with new ideas and testing them out. I always going about my day with a few ideas in my head, working out the kinks. But more specifically, subtle combinations of contrasting elements in every way imaginable, such as it be color, texture, pattern, shape. I love simplicity in design, without compromising functionality, classic styling with an unusual twist. And lot’s more like music, nature, humor, art, design, people…

4.What are one of your favorite Indie Designers/Brands?
Way too many to list, so here’s a link to my etsy favourites page http://www.etsy.com/favorite_sellers_public.php?user_id=83199 visuals are always a plus and check out my blog at www.hollyhawkhandmade.blogspot.com I have some much-admired featured artists on there and a few tidbits of what I’m up to.

5.What’s next for your designs?
I’ve just spent a bunch of time punching out little leather dots, that I sew onto wallets, wristlet and cuffs and I’ve even been printing on them and I really like that effect. Other than that who knows, but I’m so excited to find out myself!



1.Define cliche

Cliché is an idea. It is not a brand. I call the project “Cliché” because of my observations on popular
retro culture. Retro style is based on fashion items that are easily recognizable as something that
was popular from an era that the culture of today deems cool to emulate at the moment.
At the time people are really into the 80’s and early 90’s retro so I felt the timing was perfect to have
our 1st installment be these leather medallions.

2.How did you make the classic leather medallion your own?

We flipped the colors, textures & the packaging. We decided to replicate 2 versions that we felt best embodied the leather medallion, as it was in its original form. We made a circle with a power fist die cut in the middle, with a leather rope braided around the outer edge & we made a silhouette of the continent of Africa. We used 4 different color variations that differ from the red, black, & green or the green, yellow & red colors that leather medallions traditionally come in. We used a combination of lambskin and exotic leathers. It comes in in either a slick black box with a gold foil logo or a kraft brown box with copper foil logo. Inside the medallion and the leather braided rope come protected in a resealable cellophane envelope. On the envelope is a hand #’d sticker that bears our project’s logo and ethos “No idea’s original. There’s nothing new under the sun. It’s never what you do; but how it’s done”. There were only 1200 pieces made.

3.Do you feel your designs will be able to transcend the retro 80’s bandwagon that consumers have
hopped on for NOW in fashion?

This specific installment of Cliché is intended to work with this trend and the oncoming early 90’s retro motif
(1992 party in NYC, etc)

4.What do you hope people will gain or interpret from your designs?

I want to instigate trend and inspire creative growth with this project. I want to see how the people
of today’s culture interpret the leather medallion as an expression of culture and identity, regardless their ethnicity. At some point hopefully you will see Japanese theme medallions or Puerto Rican or Haitian medallions. Also, I felt that more people are aware of blood diamonds, and are over contributing to such a heinous trade. There is a growing need for an alternative to diamond and precious metal driven jewelry and accessories but can still give a feeling of luxuriousness.

5.Any shout outs you want to give or plugs?

Mr. Kim, Vinnie Styles, Get Janet, Retro Kids, Worship Worthy, Stacks & Bundles, Triko, Leroy Jenkins, Positive Contact Group, Sound of Art, TYO Denim, Dre Hayes, Allison Miller, Dante TC5, Starrock Media